4 Basic rules to make a logo

Here the  4 steps that I follow when I start to design a logo

Go clean and associative

Always start with black over white background

Use minimum curve points to extract maxium clean lines

Try to make associative shapes

Use basic shapes like square, circle or triangle

Colors

Use standard based CMYK or Pantone color scheme

Less gradients is better, solid colors is great

Check in grayscale do you still have the contrast

2 colors combination is good choise, 1 color is perfect!

Print and web

Adapt it to Corporate elements (business cards, folder, banners, etc,.)

Check what would be the smallest size in order to keep a good visual perception

Web execution (make a test with digital formats, banners for ads, avatars, mailing, etc,.)

Typo

Use standard fonts

80% of the cases San Serif fonts are better choise than serif

Just use one typo family

Finally! Before printing your logo check it in positive and negative version. Means, with white and black background. If your logo is easy to read you made a good work, Congratulations!

If you want to contibute to this post and make the entrepeneur´s job easier, all the comments and experiences related are welcome :)